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Lecture Notes

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Lesson Topic Lecture Notes
1  Introduction: definition of food marketing/ areas of food marketing 1
2  Basic Price analysis 1
3  Mastering Demand 1
4  Relationship between agricultural products and food markets 1
5  Impacts of supply and demand shifts 1
6  Imperfect competition 1
7  Marketing system 1
8  Mid-term exam
9  Understanding Food suppliers: Functions 1
10  Understanding Food suppliers: Vertical Integration 1
11  Understanding Food suppliers: Diversification 1
12  Market Boundary 1
13  Food Marketing channel 1
14  Marketing strategies: Pricing strategies 1

 15

 Case study of Infant formula market in Korea

 1

 16

 Final Exam

 1

 

Copyright 2009, by the Contributing Authors. Cite/attribute Resource. Lecture Notes. (2010, August 12). Retrieved November 26, 2014, from Korea University OpenCourseWare Web site: http://ocw.korea.edu/ocw/college-of-life-sciences-and-biotechnology/marketing-economics/lecture-notes. This work is licensed under a Creative Commons License Creative Commons License